004 BrieSearch Subject: Zac Mertens
SHOW NOTES
Guest: Zachary Mertens
Name of show: The BrieSearch Project
Episode title: Don’t Die
Show number: 004
Brief summary of show:
Zachary Mertens, Host for Hoonigan Industries, joins Brie to discuss their experiences producing 'gnar' automotive content with race-car driver Ken Block for Hoonigan’s 3.5 million YouTube subscribers. Zac tells us how Hoonigan has influenced media in the automotive sector, what thrill-seeking is like in the age of social media, and the importance of being able to pivot.
Bullet points of key topics & time stamps:
● Whoo-nigan?... 2:10
● Shooting content with Ken Block ...12:34
● Offroad McLarens...19:30
● We’re idiots but we’re not morons...31:37
● Bringing the Fun back to automotive...44:50
● I hate getting stabbed… 45:30
● It’s okay to fuck up.... 50:00
List of resources mentioned in episode, suggested reading & social media handles:
● @mister_zachary
● @thehoonigans
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